Designer and artist. Lebanese, based in Paris.

I work across brand, digital and motion, and I draw and paint outside of it. Those aren't separate practices for me. The hand work is where ideas get tested; the client work is where they have to survive contact with real people.I studied interior architecture before moving into visual design, and it still shapes how I work.

Today I lead creative on one of the world's biggest social apps — campaigns across TikTok, Meta and Snapchat, billboards and metro screens in Paris and New York. Alongside it I keep a freelance practice as a brand architect: logos, identities, packaging, and the systems that hold a brand together.